We where commissioned for the overal styling and CMF of Nomad's family tunnel tent collections. But we also explored new features that enhanced the overall usability and user experience.
The previous Dogon & Lodge collections were evaluated in therms of their design language and the aspirations the Nomad brand had for the forthcoming years. They felt that their family tent collections needed a sportier appearance and had to offer more comfort through clever organisation features and a greater spacious feeling.
In the final design, dynamic pannel lines and bright red color accents elevate the overall sportiness of the tents. Whereas the bigger windows, wide open entrance and lighter colors enhance the spaciousness of the tunnel tents.
Partner: Maxime Szyf
Employment: MAXIMALdesign
