Visual Standards Manual (Thesis) - Excerpt from a fictitious Major League Baseball franchise team visual identity standards manual: "Buffalo RedJackets".
Visual Standards Manual (Thesis) - Excerpt from a fictitious Major League Baseball franchise team visual identity standards manual: "Buffalo RedJackets".
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Tim Warchocki Thesis - Visual Standards Manual
This is the supporting work I needed for my Master's degree thesis which was about why baseball branding always looks "old fashioned". In it I made comparisons with every baseball club brand past and present and gave reasons as to why this is. I also created a fictitious "brand" for a non-existent team and created a standards manual for it. This represents some of the pages from that document. The team logo and everything was created using data from my report. (It received a 4.0 grade.)