For the Super Bowl, our team designed and developed an interactive campaign starring Kim Kardashian, for T-Mobile. Given the popularity of not only the NFL’s biggest event of the year, but also all of the brands involved, we knew the pressure was on to craft something perfect for our audience, while scalable for the surge in traffic we were sure to witness.
When finished, the infrastructure and software was built to sustain 10 million page views over the course of 4 hours. Behind the scenes, we provisioned and utilized a fleet of servers (over 5100) spanning multiple regions, each containing several availability zones.
This massive infrastructure roll-out for the Super Bowl campaign included dynamic video generation, Node.js-based servers, web sockets (Socket.IO), virtual private clouds (VPCs), Load Balancers, and Nginx-based servers built on the Amazon Web Services (AWS) network.
I worked directly with teams from T-Mobile and AWS to architect a… [full desc. at external link]
