For the rollout of “Destiny: The Taken King—The Legend of You” DLC package, our team created a truly unique experience that invited the Destiny community (consisting of PSN, Xbox, and PC members), to create and share a personal game trailer that incorporated their greatest Destiny moments.
I worked with AKQA, Bungie and the Activision team to craft a website that stitched a player’s personal achievements with game footage wrapped up in a dynamic video. Players could create and share their unique videos on popular social media outlets.
Working together, we successfully identified criteria gamers desired as it related to gameplay, playability, and ranking. The result was a low barrier to entry, graphically stunning HTML5, hardware-accelerated website.
Utilizing genuine Destiny character 3D models, we optimized the poly counts to make them sing in our WebGL interactive presentation.
Designed and developed… [full desc. at external link]
