Close-up of illustration details.
Process of illustration creation.
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Targeting Xerostomia

Concept:

This edition of Hygienetown featured articles surrounding xerostomia: a condition where your mouth is perpetually dry and can lead to a whole host of health problems. I needed to create an illustration that could be used in a number of articles throughout the magazine. To convey the uncomfortable feeling of dryness int he mouth, I turned the tongue into a parched desert. The Creative Director wanted to include one of the most common symptoms of xerostomia – cracks in your tongue.

Execution:

I started with a basic generic 3D rendering of a human mouth, which I further enhanced and painted the illustration on top of in Photoshop 5.5 with a Wacom Intuos5 tablet.

Devon Kraemer
Multimedia Specialist at Farran Media, LLC Phoenix, AZ