Z Blend Coffee is concept I came up with while I was getting some coffee at the gas station. I said to myself “Man this weak coffee needs to be ramped up big time!” Like most of us I sometimes feel like a walking zombie without my morning coffee. I thought what this world needs is a strong cup of coffee and have a sense of humor. That’s when I came up with the tag line “Coffee strong enough to wake the dead” enter the Z Blend Coffee brand. I wanted to convey the idea of waking up the zombies without saying “Zombie”. I didn’t want to use too much of the ghoul idea because you have to be taken some what seriously if your going to have a product that works. This is an example of some of the steps I take when designing a concept.
Coffee Z Blend Project
