Located in an extremely competitive market, the brand was re-positioned to differentiate the brand from its competitors and assert the brand’s personality to the target audience. The brand’s visual identity was created.
A new branding strategy was created to elaborate the intention of distinguishing the brand from its competitors, ensuring better brand recognition and creating a memorable experience for the customer. The brand was positioned as innovative and personalized, reflecting Weaver’s unique personality and values. The tagline “Reinvent tradition” illustrates the positioning which clearly recall the brand’s flexibility and open-mindedness. Subsequently to the brand’s new positioning, the visual identity was created.
