Valerie Mikell

*2012 MarCom Platinum Award winner, External Newsletter, Educational Institution and Gold winner, Design (Print) Newsletter Cover. I am the executive editor of the Adelphi University College of Arts & Sciences' "newsletter", Catalyst. The publication is more like a magazine, with 22 pages of all the highlights and happenings in the liberal arts at AU.
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2012 Communicator Award of Excellence, Newsletter, Educational Institution 2012 Communicator Award of Excellence, Newsletter, Overall Design
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This piece tore at the heartstrings of some of our more "seasoned" alumni. The designer and I loved the concept of contrasting vintage photos and memories with the new.
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This brochure touted sa select group of Adelphi's most accomplished young alumni. The piece is fresh, vibrant and inspiring.
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Direct mail for Doubleday Book Club. It was a thrill to find different ways to do the "soft sell" on the envelope and dive right in to the "buy now" hard sell in the intro letter.
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Clean. To the point. The brochures for HP were not particularly sexy, but I learned how to navigate endless Excel spreadsheets populated with model numbers and specs.

Another intro page from HPs monthly B to B catalog.

Catalog cover for HP. At the time, "Kung Fu Panda" was really hot.
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Black Expressions flyer. Finding these beauty tips meant I had to look for them. Needless to say, I didn't mind at all.
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College of Arts and Sciences brochure with a laser focus on the sciences.
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Adelphi University Women's Giving Brochure. This piece made its members proud, and helped to encourage a new generation of female philanthropists.