Advertising and Concepts (print, out of home and web) by Valerie Mikell at Coroflot.com

Advertising and Concepts (print, out of home and web)

Advertising and Concepts (print, out of home and web) from Valerie Mikell

Advertising and Concepts (print, out of home and web)

I love the feeling you get when a concept hits the mark. Sometimes simple, clean copy speaks the loudest.

One of the first concepts from Adelphi's rebranding campaign, titled, Success. The campaign illustrated change and positive transformations through image and copy.
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"Thank you" advertisement for all of the outpouring of donations and support Adelphi's Hauppauge Center received for their first annual Warm Drive.
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The ad calling for donations for Adelphi Hauppauge Center's First Annual Warm Drive. It was extremely successful.
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Black Expressions catalog cover. It still moves me to this day.

Concepts for Doubleday Book Club. It was an attempt at getting women to sign up using shoes, shopping and fashionable women...and it worked.
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The exterior of the Grand Central/Times Square shuttle. Adelphi used the shuttle to market the Success campaign--and became the first institute of higher education to do so in such a way. It was groundbreaking and extremely satisfying to be on the team that produced this. From concepts to installation, it took months and months of collaboration, creativity and planning.

The interior wrap of the Grand Central/Times Square shuttle. The team used every bit of space we were allotted--seats and all. A jarring experience to say the least, coming across this beauty in a NYC subway car.

The marquis of Adelphi University's Success campaign..."Change Is Good," featured inside the Grand Central Terminal/Times Square shuttle.

Web banner promoting the fifth season at Adelphi's Performing Arts Center.

Promotion of Adelphi's packed and diverse cultural events on campus.

Web banner promoting new continuing education program.
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Web copywriting at Holsted. It required quite a bit of romance and imagination.

Web copywriting for Holsted--selling beauty and the possibilities...

These concepts were created to announce the launch of Adelphi University's College of Nursing and Public Health. They're clean, abstract and to the point.
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