Vivian Lau

Brand Wars - The Brand Wars marketing competition is one of the signature events of the Simon Fraser University Student Marketing Association. The organizing committee wanted an overall design that captured the essence of their brand but also presented a fresh new look. I retained the orange theme colour, as it was the most recognizable aspect of the original branding, and added white bars to show the movement and evolution of Brand Wars as an event. This design was utilized in all promotional materials.

Brand Wars - The Brand Wars marketing competition is one of the signature events of the Simon Fraser University Student Marketing Association. The organizing committee wanted an overall design that captured the essence of their brand but also presented a fresh new look. I retained the orange theme colour, as it was the most recognizable aspect of the original branding, and added white bars to show the movement and evolution of Brand Wars as an event. This design was utilized in all promotional materials.

Brand Wars - The Brand Wars marketing competition is one of the signature events of the Simon Fraser University Student Marketing Association. The organizing committee wanted an overall design that captured the essence of their brand but also presented a fresh new look. I retained the orange theme colour, as it was the most recognizable aspect of the original branding, and added white bars to show the movement and evolution of Brand Wars as an event. This design was utilized in all promotional materials.

Brand Wars - The Brand Wars marketing competition is one of the signature events of the Simon Fraser University Student Marketing Association. The organizing committee wanted an overall design that captured the essence of their brand but also presented a fresh new look. I retained the orange theme colour, as it was the most recognizable aspect of the original branding, and added white bars to show the movement and evolution of Brand Wars as an event. This design was utilized in all promotional materials.

Brand Wars t-shirt back - The Brand Wars marketing competition is one of the signature events of the Simon Fraser University Student Marketing Association. The organizing committee wanted an overall design that captured the essence of their brand but also presented a fresh new look. I retained the orange theme colour, as it was the most recognizable aspect of the original branding, and added white bars to show the movement and evolution of Brand Wars as an event. This design was utilized in all promotional materials.

Brand Wars t-shirt front - The Brand Wars marketing competition is one of the signature events of the Simon Fraser University Student Marketing Association. The organizing committee wanted an overall design that captured the essence of their brand but also presented a fresh new look. I retained the orange theme colour, as it was the most recognizable aspect of the original branding, and added white bars to show the movement and evolution of Brand Wars as an event. This design was utilized in all promotional materials.