![](https://s3images.coroflot.com/user_files/individual_files/217394_xFjsfEDBS80kz0ZXC3pD0FwEW.jpg)
The client wanted to incorporate the equity of the Zerex brand along with the new product name "Extreme" in such a way that the two design elements would not conflict. The new labels also needed to quickly communicate that these differentiating formulas were specifically for the heavy duty diesel engine market.
![](https://s3images.coroflot.com/user_files/individual_files/217394_8hwcxhrqaPQdA6wmx3yAyDuFf.jpg)
Colateral print was designed to introduce and explain the many benefits and features of the new Zerex Extreme Antifreeze.
![](https://s3images.coroflot.com/user_files/individual_files/217394_PWXMWUxVAbh0lPmePNNg2dbIZ.jpg)
Zerex Extremem Antifreeze provides increased reliability and safety for heavy duty deisel engine protection.
![](https://s3images.coroflot.com/user_files/individual_files/217394_NWf5yoxyDXbnk0HGzjyKdUwzI.jpg)
Zerex Extreme Antifreeze provided maximum engine protection during harsh weather conditions and longer drive times.
![](https://s3images.coroflot.com/user_files/individual_files/217394_8GTfZZrqCMdMTOJ7yu6Ed9wG6.jpg)
Zerex Extreme Antifreeze was proven to increase engine longevity over the long haul.
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