The 2015 Annual Report concept was driven by showing the growing relationship between Humana's members and the brand's mission to guide them towards healthier and happier lifestyle choices. It was the best conceptual platform in which to launch the national "#Start With Healthy" campaign.
Sample spread
The 2015 Board of Directors group portrait is a always a composition challenge in being able to arrange the 10 members in an aesthetically pleasing way. Typically, the photoshoot is scheduled around meetings or events that require their attendance, and time is always of the essence to capture just the right photo.
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Humana
My work with Humana spans a little over one year. I had the privilege to work on a number of high-profile projects all designed to communicate the brand's image of healthcare partner.
