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Berea College Crafts

Berea College charges no tuition, and the sale of the student-made crafts provides scholarships for Berea students. After years of slumping sales, the focus turned to eliminating much of its catalog sales for an aggressive online sales push that included a refresh of the existing site, and a new, more contemporary seasonal foldout catalog. Both were a success.

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Joel Villaflor
Big ideas still rule. Louisville, KY