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Retail
Levi's Sykes - My first ever live retail project that to for the brand every one loves "Levi's Sykes".Levi's wanted to bring out this character Wackoman, whioch traditionally was the Y in the logo Sykes. Now they wanted to give character to this Y. The Y was turned around to look like a guy jumping in happiness. He was named Wackoman. Wackoman is cool, hardcore individual sport player. So we decided to go with the theme sports. Skating, Cycling and Free Running. Finally the wackoman is out in the stores.