Client: NFL Players Association | The Team: Former Players Services: Nolan Harrison, Andre Collins, Executive Department: Teri Patterson, Communications Department: Carl Francis, Designer: Veronica Jenkins | Video Production: Silverman Group, Video Director: John Bonito | Project: Design an identity for a new program for NFL players transitioning out of professional football called “The Trust.” | The Brief: The Trust is a set of resources, programs and services designed to provide former players with the support, skills and tools to help ensure success off the field and in life after football. | The Solution: With the idea that "The Trust" provides the keys to a successful off-the-field transition, I designed an icon that represented a football key along with a full identity kit and website. The team also collaborated on the production of a launch video. | Programs: Adobe Illustrator/Photoshop/Indesign | © Veronica Jenkins | NFL Players Association | 2014
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The Trust - Campaign Launch
