Client: NFL Players Association | The Team: Partner Services: Gina Scott, Stephanie Wu-Mosely | Designer: Veronica Jenkins | Project: 2013-2014 Packaging/Promotion for Lays Potato Chips and Pepsi utilizing NFL Players. | The Brief: Provide NFLPA sponsorship partners, Lays and Pepsi, examples of how to utilize groups of NFL players on licensed product and cross promotions. | The Solution: I created a digital collages using action images of New York Giants and Green Bay Packers players that could be used on all forms of packaging and cross promotions. This solution could be applied regionally for all 32 teams in the NFL. | Programs: Adobe Illustrator/Photoshop | © Veronica Jenkins | NFL Players Association | 2014
Designer: Veronica Jenkins | Project: Conceptual design for a luxury fragrance line for men and women. | The Inspiration/Solution: “Eros” is one of the four words in Ancient Greek that can be rendered into English as “love.” The illustration, logo and color palette reflect physical beauty, love and passion. | Programs: Adobe Illustrator/Photoshop | © Veronica Jenkins | 2014
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Veronica Jenkins
Director, Creative and Interactive Content Washington, DC