Client: Gene Upshaw Memorial Fund | The Team: Gene Upshaw Memorial Fund: Terri Upshaw, Patricia Allen, Martha Simon | Designer: Veronica Jenkins | Project: Design collateral material for the Gene Upshaw Memorial Tahoe Forest Cancer Center and the Gene Upshaw Memorial Golf Classic. | The Brief: Materials should reflect the mission of the Gene Upshaw Memorial Fund to honor Gene Upshaw’s legacy and advance the Upshaw family’s passion for quality medical treatment, care for patients and their families, sustainability and advancement of medical technology, and funding for research in areas such as traumatic brain injury (TBI). | The Solution: Created materials using on and off-the-field images of Gene Upshaw that captured his personality, passion for the game and reflect his legacy. | Programs: Adobe Illustrator/Photoshop/Indesign | © Veronica Jenkins | Gene Upshaw Memorial Fund | 2014
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