Client: NFL Players Association | The Team: Event Production: Felice Jones, Ansley Brett, Shannon Donohue | Designer: Veronica Jenkins | Project: The 2014 NFLPA Rookie Premiere. | The Brief: Create environmental/signage celebrating the 20th anniversary of the event incorporating a Hollywood theme. | The Solution: The NFL Players Rookie Premiere is held in Los Angeles, California and is where NFL Rookies are photographed for their first trading cards. In keeping with the Hollywood theme, “movie posters” were created for NFL superstars who participated in the event over the past twenty years. | Programs: Adobe Illustrator/Photoshop/Indesign | © Veronica Jenkins | NFL Players Association | 2014
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2014 NFLPA Rookie Premiere Campaign
