gLike
Stage - Plan Creatif
2012 // Plan Créatif - In direct collaboration with the human sciences department, missions related to the entire range of the methodology of User-Centred Innovation : interviews, thematic benchmark to build a strategic approach, field observations, analysis and concept generation, co-creation sessions, storyboarding, focus group and illustration of recommendations.
Issues addressed :
The Cloud - Orange
Collection of household biowaste (Design Thinking approach) - Suez Environnement
Porting - Quechua
Autonomy in camping - Quechua
Usage evaluation of a new mobility - Renault
The new adhesives section - Henkel
From event to in-store - Henkel
