Partenariat - Allio
2011 // L'âme blanche - The project proposed by Allio, a company specialized in the modeling industry, is to imagine a reinterpretation of the perfume, from the gesture to the bottle.
This desire is born from the wish to create a catalog of innovative products to demonstrate the full expertise of the company from conception to completion. The perfume is included in the Regression Maligne identity trend, that the Enjoy communication agency has described as "Children at the age of lost innocence."