Disney 100 Celebration at Jewel Changi Airport-SIngapore
This project was centered around creating a compelling and immersive concept for Disney’s 100th anniversary celebration. The goal was to capture the magic, nostalgia, and innovation that have defined Disney for a century while connecting with diverse audiences across generations.
This project involved a dynamic collaboration between Disney, the Singapore Tourism Board (STB), and Jewel Changi Airport, aimed at celebrating Disney's 100th anniversary through an immersive experience that merged magic, tourism, and entertainment. The concept writing focused on crafting a unified narrative that connected Disney’s iconic legacy with the unique offerings of Jewel Changi and Singapore’s vibrant tourism scene.