The design language used on the packaging has been pointing out to the corncob. The aim of the curved fluid column shape continuing from the bottle neck down to the base and of the serrated side drawings, was to make the end consumer perceive easily that the product was corn oil.By not using any surface movement on the column structure used on the four corners of the bottle, the the limpidity of the oil came affront and the serrated shape of the lateral sides provided and optical effect which has increased the visual richness of the design and gave a glowing image to the product. This serrated design, which pointed out to the fluidity of the oil, has increased the resistance of the bottle at the same time.The base of the bottle was designed in such a way as to fit perfectly in the Euro pallet. The target was to decrease the product cost by eliminating any losses during transportation.
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