Having decided to include the differently named products of different segments in the scope of the Porçöz Extra Güçlü main brand, the target of design works became a new segmentation within the same design concept but based on different ingredient, data and color analysis in order to create the perception of products members of the same family.
The artworks design of Porçöz Extra Güçlü Lavabo Açici determined the ground color as Blue. While the logo was placed on the upper part of the bottle , the location on the lower part started first from the left lowest point, continued in the right upwards direction, turned towards the back side and then made again a turn downwards in a specific form as if diving the bottle in two. While this lower part is colored like the relevant segment, the verbal and visual elements are intended towards establishing communication with the end user.
