While the straight,angular and simple forms were used for building a common identity for all the products of the brand,the uneven surface movement used in the shoulder area created a dynamic expression.Since the product is used holding the bottle upside down for spraying it, the shape was designed so that the bottle does not slip from the hand.In order to facilitate the access to the inner fold of the toilet bowl edge for spraying,the bottle mouth and tip were designed in a narrow form. The bottle cap with child security lock displays a serrated design in some parts,feature which facilitates the opening of the bottle and adds some elegance to the design but also attracts attention to the bottle mouth which allows thorough cleaning.Color codes were used in the artwork designs.In order to facilitate the communication between design and end user,a simple illustration of the toilet bowl cleaning has been used.The minimization of linguistic expressions just simplifies communication.
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