Serhan Guzelderen

In the Shaving Lotion segment the purpose of the packing design was to make the end consumer feel the performance and dynamism perception expected from the product. The broad shouldered strong figure in the upper and lower part, the sharp cut thin belly line, the cover cap form inspired from the popular culture icons, the ergonomic grip emphasized by linear and point touches of this design, are bringing into prominence the masculine and dynamic structure. The simple and functional language used in the label design helped avoiding the unnecessary details .

• Packaging Design
• Industrial Design
• Graphic Design
• Product Design
• CAD Design