Soft-hard shapes were integrated to provide a modern,feminine and strong expression to the design.
The curved and discrete surface movement that wraps the bottle and unites with the handle area is evoking fluidity and delicate cleaning.This movement of the surface has strengthened the resistance of the bottle and has provided protection against label scratching at the same time.
On the left side of the bottle the“V”shape has been ergonomically used in order to facilitate attracting the attention on the shelf and to provide its memory retention.
The “V” shape has also been used to facilitate grasping with a second hand of the heavy product in order to pour it easily and with more control in the measuring cup. Drop shaped anti slip grids recalling the cleaning with water were used in these areas in order to make the use perceive the ergonomics of grasping.
