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Hobby Shower Gel
In conformity with the brand strategy, the purpose of the design was to avoid creating the perception of “expensive”. Since the target was to provide its usage by all the family members, the design language used was almost simple and unisex.
The usage of asymmetric and fluid forms emphasized the dynamics and recalled the flow of water over the body.
Curled lines were used in order to emphasize the long lasting perfume effect of the product.
