It’s not a product used just for babies, but it’s also a unisex and uniage product used by adult males and females, kept in the bag, glovebox and drawers. Therefore, it’s important that the design doesn’t cover much space and get attached to other objects easily.
The design was aimed to be simple, unisex, agonic and ledgeless for these reasons. We’ve planned to make an impression that it’s a soft baby product by using semitransparent bottle with simple forms, and also to reach the whole target community by using a lid and graphic design with vivid colors.
The product has 3 versions, and the understanding of simple and iconized design describing these versions serve for this purpose. The logo has been simplified for easier reading.
