Glass material is used for the bottle design in order to highlight feminine, romantic and fragrance like smell of the product and the curved surfaces are used to enhance this impact. Besides, these forms are used to improve ergonomic features of the product.
Glass is preferred as the bottle material for this product, which will be the first product of this brand on roll-deodorant market, so that the feminine, romantic and fragrance like smell embraced as the brand motto might be communicated to the consumers. The curved surfaces used in the bottle and bottle cap design enhance this concept and also offers easy grip and ergonomic use. The quantity of product in the bottle can be seen since the bottle is glass and transparent. The colors and visuals on the package enrich the perception of feminine, romantic and beautiful smell. The form emerging and melting to disappear in the design also try to establish that it is a product of performance.
