Serhan Guzelderen

Arko Men Shaving Gel Series is redesigned to eliminate the problems pinpointed about functional and visual communication.
R&D studies focused on Activator, which is the part you push to squeeze out the gel, so that it can function ideally.
The activator redesigned ergonomically and visually hopes to appeal practicality and taste of the target audience, namely men. The product is protected with a simple and clear cap decorated with an rectangular embossment.

• Packaging Design
• Industrial Design
• Product Design