Le Chateau Cinq Restaurant Identity - Business Cards - Objective:
To create an identity for a gritty Tribeca, NY restaurant with 2 French jazz musicians as chefs with an obsession of the number 5 (cinq).
Solution:
The logo and stationaries were developed to balance several contradicting elements: fine dining vs. experimental jazz, French elegance vs. gritty contemporary Tribeca, and Jazz vs. No. 5; using contrasting colours, bold elegant typography against a more noisy background, illustration for flexibility as oppose to still photography.
Le Chateau Cinq Restaurant Identity - Menu - Objective:
To create an identity for a gritty Tribeca, NY restaurant with 2 French jazz musicians as chefs with an obsession of the number 5 (cinq).
Solution:
The logo and stationaries were developed to balance several contradicting elements: fine dining vs. experimental jazz, French elegance vs. gritty contemporary Tribeca, and Jazz vs. No. 5; using contrasting colours, bold elegant typography against a more noisy background, illustration for flexibility as oppose to still photography.
Depression Seminar Brochure - Objective:
To design a brochure/application form to publicise a seminar entitled "Depression & Anxiety: Recognizing, Responding & Referring."
Solution:
Effective use of photographs with blue filters help to reflect depression mood. Photographs were carefully selected to reflect Asian demographic as our target audience.
Depression Seminar Brochure - Objective:
To design a brochure/application form to publicise a seminar entitled "Depression & Anxiety: Recognizing, Responding & Referring."
Solution:
Effective use of photographs with blue filters help to reflect depression mood. Photographs were carefully selected to reflect Asian demographic as our target audience.
Church Ang Pow (Red Packet) - Objective:
To design a church's multi-purpose Ang Pow (red packet) for all occasions with worship service times printed at the back.
Solution:
The concept behind this design is the giving and receiving of blessings (for any occasion) in the form of this 'ang pow'. The 2 Chinese characters basically means grace/favour/blessing, to match the English "Blessing" and John 1:16 (dual language).
Church Ang Pow (Red Packet) - Objective:
To design a church's multi-purpose Ang Pow (red packet) for all occasions with worship service times printed at the back.
Solution:
The concept behind this design is the giving and receiving of blessings (for any occasion) in the form of this 'ang pow'. The 2 Chinese characters basically means grace/favour/blessing, to match the English "Blessing" and John 1:16 (dual language).
Olivio Bottles - Objective: To design labels for 3 flavours of olive oil as part of the same product line yet distinct items.
Solution: Going for a non-traditional look, I used colours to differentiate the flavours because they were more effective than flavour illustrations. To maintain consistency, the common colour covered a larger area than respective flavour colours. The 2 colours per bottle kept the packaging design bold enough for consumers to pick up.
Retro Stamp Design - Objective:
To design a stamp commemorating the different styles of graphic design from the 20th century.
Solution:
My stamp design was treated as a logo design because of the canvas size constraint. Taking cues from Look Cycle USA's logo, I kept the number of trademark De Stijl movement's elements to a bare minimum: 1 block of red, blue, yellow and grey, 2 blocks of white for De Stijl text, and equally bold lines.
Phashion Magazine - Objective: To design logos to be selected for a new internet fashion magazine called Phashion.
Solution:
1. Re-created an old font, a naturally Italic font characterised by curves and sharp corners for a dynamic look.
2. A culmination of a Sony and local bar logos, and a similar typeface.
3. Typeface treated with a positive glow effect, inspired by a CD cover (Pills, Rock Me).
Music Record Label - Objective:
To create a music record label name and logo of my choice.
Solution:
A record label that actively signs artists and bands to produce Christian music. Using the word 'Abundant' provided a focus of what the logos should try to project: typefaces getting bolder for the typograpfic logo, an overflowing glass for the symbolic version, and a bulging antique microphone for the descriptive variant.
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