Phashion Magazine - Objective: To design logos to be selected for a new internet fashion magazine called Phashion.
Solution:
1. Re-created an old font, a naturally Italic font characterised by curves and sharp corners for a dynamic look.
2. A culmination of a Sony and local bar logos, and a similar typeface.
3. Typeface treated with a positive glow effect, inspired by a CD cover (Pills, Rock Me).
Music Record Label - Objective:
To create a music record label name and logo of my choice.
Solution:
A record label that actively signs artists and bands to produce Christian music. Using the word 'Abundant' provided a focus of what the logos should try to project: typefaces getting bolder for the typograpfic logo, an overflowing glass for the symbolic version, and a bulging antique microphone for the descriptive variant.
Retro Stamp Design - Objective:
To design a stamp commemorating the different styles of graphic design from the 20th century.
Solution:
My stamp design was treated as a logo design because of the canvas size constraint. Taking cues from Look Cycle USA's logo, I kept the number of trademark De Stijl movement's elements to a bare minimum: 1 block of red, blue, yellow and grey, 2 blocks of white for De Stijl text, and equally bold lines.
NPower NY - About The Client
NPower NY is part of a growing network of independent, locally based nonprofits dedicated to putting technology know-how in the hands of nonprofit organizations to expand the reach and impact of their work. A major component of this mission is Technology Service Corps, or TSC, an innovative technology training program focused on giving New York City young adults an entrance to a technology career, while simultaneously providing affordable and trained technology staff to nonprofit organizations.
About The Project
Up until now, TSC has not really had a logo or branding of its own. It has existed as a segment of the Npower NY site but didnt really draw attention as a standout program of NPower. Now, after nine cycles of this highly successful training program, TSC is rolling out an Adopt-a-Student program wherein an individual donor can sponsor the TSC training of a talented, motivated student.
This will be a three-part project:
Logo Design for TSC with branding of "Adopt-a-Student." This project begins with a logo design for TSC, which will take design cues from the NPower NY logo but also have its own independent look. The two should look compatible on a page together, but the TSC logo shouldn't look like it borrowed its entire idenity from the NPower NY logo. Once the logo design is done, additional visual branding should be done for the Adopt-a-Student program. This program goes under the umbrella of TSC so while Adopt-a-Student is a heavily featured part of TSC, it should fit in with the TSC identity. Competitors have the option to submit up to three versions of the logo designs; client and faculty will select the best one for finalists to use on the next phase of the project.
Will share Part 2 and 3 if I progress as a finalist.
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