Le Chateau Cinq Restaurant Identity - Objective:
To create an identity for a gritty Tribeca, NY restaurant with 2 French jazz musicians as chefs with an obsession of the number 5 (cinq).
Solution:
The logo and stationaries were developed to balance several contradicting elements: fine dining vs. experimental jazz, French elegance vs. gritty contemporary Tribeca, and Jazz vs. No. 5; using contrasting colours, bold elegant typography against a more noisy background, illustration for flexibility as oppose to still photography.