Le Chateau Cinq Restaurant Identity - Objective: To create an identity for a gritty Tribeca, NY restaurant with 2 French jazz musicians as chefs with an obsession of the number 5 (cinq). Solution: The logo and stationaries were developed to balance several contradicting elements: fine dining vs. experimental jazz, French elegance vs. gritty contemporary Tribeca, and Jazz vs. No. 5; using contrasting colours, bold elegant typography against a more noisy background, illustration for flexibility as oppose to still photography.
Le Chateau Cinq Restaurant Identity - Objective: To create an identity for a gritty Tribeca, NY restaurant with 2 French jazz musicians as chefs with an obsession of the number 5 (cinq). Solution: The logo and stationaries were developed to balance several contradicting elements: fine dining vs. experimental jazz, French elegance vs. gritty contemporary Tribeca, and Jazz vs. No. 5; using contrasting colours, bold elegant typography against a more noisy background, illustration for flexibility as oppose to still photography.
Le Chateau Cinq Restaurant Identity - Objective: To create an identity for a gritty Tribeca, NY restaurant with 2 French jazz musicians as chefs with an obsession of the number 5 (cinq). Solution: The logo and stationaries were developed to balance several contradicting elements: fine dining vs. experimental jazz, French elegance vs. gritty contemporary Tribeca, and Jazz vs. No. 5; using contrasting colours, bold elegant typography against a more noisy background, illustration for flexibility as oppose to still photography.
Le Chateau Cinq Restaurant Identity - Objective: To create an identity for a gritty Tribeca, NY restaurant with 2 French jazz musicians as chefs with an obsession of the number 5 (cinq). Solution: The logo and stationaries were developed to balance several contradicting elements: fine dining vs. experimental jazz, French elegance vs. gritty contemporary Tribeca, and Jazz vs. No. 5; using contrasting colours, bold elegant typography against a more noisy background, illustration for flexibility as oppose to still photography.
WorldWide Studios Annual Report - Objective: To develop the cover and inside 3-page spread for WorldWide Studios's Annual Report. Solution: Guided by the compass logo and tagline (The world is your office), I found photographs of a meeting table with a world map on it to effectively communicate the company's services as an office space provider with a worldwide presence.
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Corporate Identity