COKE TRUCK ACTIVATION
* In conjunction of the Eurocup 2012 celebration, Coke was bringing the football heat around the city with its truck. The concept of a mobile locker room for football players represents a place for energizing refreshment!
There were football games around the truck as well as product samplings.
TESCO COLD STORAGE | SHOPPER MARKETING
Overview of seafood and poultry section
* As new expansion for Tesco, its fresh food section aims to offer a more convenient and comfortable experience for shoppers; where food is sold as fresh as what you can find in the market.
* The perception of modern market is seen through combination of material and graphic layouts. Colour coding is used to differentiate seadfood and poultry.
TESCO COLD STORAGE | SHOPPER MARKETING
* Optimized work space and clean-cut storages smoothen the work flow and day-to-day operation.
* Hanging structures are designed for flexibility of promo signage's placement as well as lighting requirements.
TESCO COLD STORAGE | SHOPPER MARKETING
* As for seafod section, aquarium-style diplay adds on to the concept of hygienic and fresh seafood sold in supermarket.
AMWAY STORE DESIGN
* Entrance view that present Amway's vision and mission on the left based on customers walk through findings.
* Top selling products are placed right at the center by utilizing the existing pillar structure.
AMWAY STORE DESIGN
* Exploded view of wallbay
AMWAY STORE DESIGN
*Assembled view of wallbay.
PANADOL MERCHANDISING UNIT
* Relief & Care Zone is an in-store merchandising unit that offers consumers instant and reliable solution. It helps Panadol to drive overall category growth by achieving below objectives.
1. Encourage shoppers to buy Panadol in cartons instead of blisters, for in-home stocking.
2. Educate shoppers of Analgesic category options via colour segmentation and leaflets.
3. Encourage healthy stock levels on shelf by retailer. The structure of additional box lower the chances of blister’s pilferage.
PANADOL MERCHANDISING UNIT
PANADOL MERCHANDISING UNIT
*Close-Up view of colour segmentation and graphics.
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Retail & Merchandising
