Vanjean Foo

* Addressing challenges within confectionary category. 1) More shoppers - Engage the shoppers in their journey through the art and fun, multi-sensation. 2) More spending - Through strategic layout, cross-category purchase, cash-till opportunity. 3) More often - Memorable experience for shoppers to return.

* The red ribbon structure acts as a physical customer journey guide that helps to draw people into the space and creates a natural navigation around the shop. * Brand colours and projections change at the entrance, chocolate bar and wall bay frame.

* Entrance projection with inner rim lits up, matching the featured canopy and wallbay at the back. * The ribbon then takes you past the 'top 10' best sellers for those who want to 'grab and go' with what’s popular. Behind the ribbon there is an LED goalpost arrangement with the pulsing and changing colour acting as a natural glowing beacon to attract shoppers to 'come and explore'.

* We then naturally flow past the 'rotunda' (cake stands) with product displays arranged rotating its brand statement. * Low level product display to bring out browsing and “try-it” behaviour.

* Create theatre in central space - Tasting bar includes new product launches, chocolate fountain, dipsticks. * Gift display section includes personlization on handmade chocolate, gift wrapping. * Feature ceiling - Canopy made of glossy white layerings with inner glow. Projection on outer layer to enhance brand image and mood lighting.