* All categories are display at the entrance where guest were picked-up and dropped off.
* Brand communication was displayed in a bold and clean-cut manner.
Showcase of all series of sedans at a compound outside of indoor launching stage.
* At the entrance, it leads the guests to walk through the journey of BMW’s craftmanship.
* Pure white, regular shape claddings adds on to overall impression of elegance and futuristic.
Launch gambit.
Video shoot of product was projected on the curtain before the real sedan reveals. Huge LED screen in sphere form was programmed in such that it represents eclipse of the moon. It changed along as the story played.
Followed by the curtain which was lifted up gradually as sound and light emphasized the focus on main stage.
gLike
Event Design - BMW 6 Series Gran Coupe Launch
