Andrea Valeria Mendoza

Winter War Marketing & Advertisign Campaign - The materials in the marketing package include a press release for the mass media, mailers sent directly to our customers, print advertisement campaign including magazine ads, environmental ads, and in-store posters; product information sheets for all sales associates, examples of our garment hang tags and packaging, as well as plans for the in-store launch campaign.

Winter War Marketing & Advertisign Campaign

Winter War Marketing & Advertisign Campaign

Winter War Marketing & Advertisign Campaign

Winter War Marketing Print Advertisign Campaign - The print campaign includes three full page magazine ads, a full spread magazine ad, four large in-store posters, and two billboards. The full page magazine ads incorporate the same theme that is carried throughout the rest of the campaign and features images of models wearing the line garments.

Winter War Environmental Ad - A traditional size billboard featuring our logo and model with the tagline of “Coming soon at Perry’s”.

Winter War Environmental Ad - A traditional size billboard featuring our logo and model with the tag line of “Coming soon at Perry’s”.

Winter War In-store advertising - The in-store marketing materials display the campaign models wearing featured line garments and logo. The objective is to create an environment that inspires our customers and helps to create the general feel of our line.

Winter War Merchandise Employee Guide - The product information sheets are found in the merchandise employee guide. The book includes helpful information that aids the sales associates in their effective selling techniques and quality customer service.

Winter War Fall Fashion Launch Party Invite - Our launch campaign includes a private shopping night for some of Perry’s best customers the night before the line officially launches. The line officially launches to the general public the following day. Customers receive a postcard invitation in the mail with our logo, campaign models and information about the launch party. There are several in-store fashion shows throughout the day showing the versatility of the line.

Winter War Inspiration Concept Board

Winter War Garment line development