All the existing clocks are just clocks and are more or less same. They feel like an extra equipment added to your living room / bedroom. ZEIT doesn't fall into the category of the existing clocks. It blends with the modern interiors / architectures. It's a LED based clock where the display is reflected on the wall. It's a blend of digital and analog technology. It's not just a clock but a sculpture. It can run on a battery as well as can be directly plugged in to a 2-pin AC socket. The minimalistic design makes it elegant.
Zeit is more like a sculpture than a clock. It blends the analog and the digital technology in a very minimalistic way. Besides its hands showing the time, it also displays the time with the LED reflection on the wall. This feature makes it more interactive. When the two hands are on top of each other, the time is reflected only through the bigger hand (like as in case of 12 PM / 12 AM).