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UX Consultant

Urmila Ambekar-Shinde

pune, India
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  • About
  • About

    18+ years of design experience includes Advertising, Identity Design, and Web and Application design, in various roles - from independent execution of large projects, collaborating with business and design experts.

    Currently working on designing user experience for Mobile. Recent work includes several International Sales Force projects. Worked in the domain of Travel, Telecommunications, and Banking.

    Specialties:

    • Hands on experience in low to high fidelity wire frames, concept mock-ups, navigation, visual design, identity design, branding, page layouts and understanding of HTML prototyping.

    • Visual Designer with experience designing websites, graphic, web applications, focusing

    On user-centered design, Usability, business objectives and brand.

    • Handling responsible tasks of designing and developing UIs for various Projects. Development and Integration of B2C, B2B. Applications and Web based applications using Technologies like ASP.NET, ASP, and JSP.

    • Responsive Design, Design Research, Design Strategy, User Experience, Usability, Branding, Identity Design.

    • Hands on digital prepress and printing techniques.

  • Education
    • BFA
      Abhinava kala mahavidhyalaya
      1990 - 1995
    • Modern School
      1985 - 1990
  • Experience
    • Independent UX Consultant
      Private
      Pune, India
      Oct 2017 - Present (7 years 1 month)
      Designed wireframes, Photoshop mockups and user interface (UI) specifications document.
    • UI/UX Lead
      Extrapreneurs India Pvt Ltd
      Pune, India
      Oct 2015 - Present (8 years 3 months)
      1. Client interaction to understand their requirements.
      2. Telephonic and direct interviews for UI designers and developers.
      3. Brainstorming and conceptualization, building low-hi fidelity wire-frames
      using various prototyping techniques, creating Design Specification
      documents, reviewing the implemented designs on devices.
      4. Provided leadership on scoping, planning and estimation activities, as
      well as mentoring and guiding UI team members
    • Sr. Executive - UI Design
      Eternus Solutions Private Limited
      Jun 2013 - Present (11 years 5 months)
      • Understand client and user needs and design a meaningful and enjoyable user experience.
      • Developing Information Architecture, wire frames, Visual Design, Photoshop mockups, User Experience design for websites.
      • Responsive design for Mobile, Tablet and Desktop with Bootstrap.
      • Involved in UI and Responsive HTML design for Partner portal, Client portal and Service Portal, Pathfinder design.
      • Detailed graphic design and support implementation in CSS and HTML
      • Visual Design, Logo Design, Icon Creation, Banner, Advertisement, design.
      • Translating wireframes into visual design
      • Web Front-end development.
      • Reviews of completed projects to ensure the correct look and feel of the application consistent across all the respective platforms/browsers.
    • Independent Visual Designer
      Private
      May 2008 - Present (16 years 6 months)
    • Sr. UI Designer
      Pure IT Usability Research
      Sep 2010 - Aug 2011 (11 months)
      Mainly Focus on Visual design, Usability, User Research, User-Centered Design, Accessibility, Mobile Usability.
    • Sr. Visual Designer
      Indicus
      May 2007 - Apr 2008 (11 months)
      From project requirements, developing wireframes, Photoshop mockups, HTML templates, CSS, style guide, User Interface design for products. Products Brochure, Corporate Identity, Product Demo, creative concept development. Integration with ASP.Net and Jsp. Establish, standardize and implement the creative strategy and design process.
    • Sr. Web Designer
      Websource technologies Ltd
      Jun 2005 - May 2007 (1 year 11 months)
      Designing aesthetic and usable B2B and B2C Web sites for the travel enterprise. Responsible for Lead the development of concepts for graphical interfaces (GUI) and integrating them with ASP.Net.
    • Sr. designer
      Miti software
      2003 - 2004 (1 year)
      Visualize, Conceptualize, Design Graphics, logos, and Corporate Identity, magazine ads, and packaging, Marketing Collaterals.
    • visual designer
      Synise Technologies.
      Jan 2001 - Nov 2001 (10 months)
    • Graphi Designer
      Mahavir Decorative Products Pvt. Ltd
      1998 - 1999 (1 year)
  • Industries
    • Advertising
    • Mobile Apps
  • Skills
    • Mobile Apps
    • Design Management
    • Design Research
    • Illustration
    • Information Architecture
    • Print Design
    • Prototyping
    • Typography
    • UX
    • Visual Design
  • Elsewhere on the Web
    • n
  • On Coroflot
    @urmilasa, member since 2009
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