F.R.E.S.C.O. (Hewlett Packard). - I was asked by Hewlett Packard to create an ID for their internal sales initiative program, F.R.E.S.C.O., which focus on a new, more efficient financial compensation program.
The leaves were used to represent the 're-birth and 'growth' of the program, and needed to compliment the well recognized HP (plus sign).
Sunny Valley International. - Direct importer and distributor of fresh fruit and vegetables, from around the world.
Modink. - A line of wrapping papers and stationery inspired by the aesthetics of mid-century modern furniture, ceramics and textiles.
Entrambas Delicatesses. - Venezuelan based catering company, offering eclectic cuisine combined with a superb personalized service, and unique food presentation.
Alfamores. - This premium, artisan bakery from Venezuela produces gourmet cookies, following a family recipe handed down for generations. The identity focuses on the word 'amores' which means 'loves' in Spanish.
Clementines. - Family owned market, specializing in high quality exotic and tropical fruits.
Urbana. - Personal identity.
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