Tracey Ullom

delSpira inc. - To match delSpira’s multi-faceted approach the mark moves outward in multiple directions, but from a single source. Information is highly structured and organized throughout the collateral, yet energetic and bold in coloring to match the company’s youthful personality. Created while working as a designer at Catatilla Design LLC.

Beaverton Area Chamber of Commerce - The intention was to embody positive energy, dynamic relationships and bold thinking throughout all collateral. Annually created material and short deadline projects necessitated a ready to use palette of images, elements, and templates. Created while working as a designer at Catatilla Design LLC.

Julia Marrocco - Julia's spontaneous and vibrant spirit balanced with professionalism were the driving forces behind the identity system and collateral. We chose muted tones to match her coloring, but added angular elements, modern typefaces, and a metallic ink to create the dynamic tone to match her personality and speak to her audience. Created while working as a designer at Catatilla Design LLC.

Marv Serhan LLC - Subtle details, structure, clarity and strength where the key attributes the visuals were built around. Like the man, a no frills wordmark reaches down to the root of the issue and then upward to signify growth. The layouts where built with strict grids to emphasize structure. The paper was chosen for its quality and availability of heavy stocks, so even the business card, printed on 120# cover, would feel strong and substantial. Created while working as a designer at Catatilla Design LLC.

AIGA 2009 Summer Leadership Retreat - Catatilla was chosen by the AIGA “to brand the materials for the annual leadership retreat with the AIGA identity and the theme of the retreat: Sea change.” Collateral included a mark, website, various print material, and environmental graphics. Created while working as a designer at Catatilla Design LLC.