STEVIA HARVEST
Stevia Harvest went through a name changing process, starting as Sun Crystals and after several consumer testings it got the name Stevia Harvest. Along with the name change we also explored many different concepts, looking at what would say “natural” and how to stand out among the competitors on the store shelf. Through consumer testing, the overwhelming response was that “natural” should have the color green. With the majority of the competitors using green, we looked at different ways to stand out on the store shelf.
SPLENDA
Through extensive consumer testings we learned that the target audience felt that the old packaging was un appetizing and, boring. We looked at ways of brightening up the “Splenda yellow” and showing more usage occasions as well as making the food items more fun and inviting. A repeat pattern was also explored for when packaging was standing next to each other on the shelf.
LACTAID
A friendlier more approachable look for Lactaid.