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Fireware Electronic Lighter Packaging
When I was given the Fireware electronic cigarette project, the sales team was adamant about seeing the full product on the front of the package. This left me with little room for copy and graphics. I eventually talked the sales team into including a half door on the front of the box. The half door showed part of the product, allowed the customer to see all of the product, and provided me with plenty of real estate for copy and graphics.
