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THE NOURISHMENT PROJECT
Brief:
Each year across the country the number of abandoned babies runs in thousands. In a country that’s afflicted with accute poverty, the birth of a child often means another mouth to feed. A luxury that people below the poverty line cannot afford. The brief was to create a logo identity for Human Breast Milk Bank but at the same time it should make people aware about valuable aspect of it.
Creative Execution:
The logo talks for itself. The upper part of the logo shows a mother feeding her child and the bottom part clearly shows the storage part of the milk that she donates. The complete shape looks like a women feeding her child as well as a milk bottle.
