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Indian Delights

Problem: The experience at Indian Delights restaurant is about relaxing and enjoying a full meal. This is not a typical American dining experience and sometimes makes customers uncomfortable because they don’t know what to expect.
Solution: A table d’hôte service and touch points throughout the experience can create an understanding and appreciation of the Indian Delights experience.
Impact: Customers will stay longer and enjoy the personal service at Indian Delights because they will know what to expect.

Michael Tschampl
Graduate Student Research Assistant Ames, IA