Pet Projects: Cat Care and Toys
ANI Pets: Cat Toys & Care.
Not as much product development attention is paid to cat products as dog and we wanted to look to develop some innovative ideas for feline toys and furnishings. For toys the idea was to develop sort of a "kit-bashing" technique in taking several products that are usually considered as individual toys and bring them together into something new while being conscious of price points common in retail.
The first projects were developed and sold as exclusives with PetSmart from 2010 - 2012 and looked to be as interesting and innovative as dog smart toys have become.