EXPENSIVE APPEARANCE for cheap essential - Customer requirement: make a expencive outlook design for ordinary average oven. Rich looks design, materials, surfaces, inner light, UI concept, display functions etc.
Also one of target: nobody can't make quick and cheap copy of this design.
As a result:
- old oven design cost - 60USD
- retail margin 200%
- profit range 100% per year
- new design cost - 110USD
- retail margin 400%
- profit range 1000% per year