Travis Read

XtremeMac Luna // A revolutionary alarm clock that used a 128 x 64 pixel display to show a menu driven operating system. I based the design of this alarm clock off of furniture so that it would look amazing on a night stand. I wanted the unit to only have four buttons, so that's why the display ended up doing all the heavy lifting. The CMF is Black and White, because the iPods that year were available in black and White, so we instantly matched either device. I did the industrial design and user interface design, Darren Hoffman was creative director on this project. This product was sold in Apple retail stores and Wal-Mart. Created in 2006

XtremeMac Luna // A revolutionary alarm clock that used a 128 x 64 pixel display to show a menu driven operating system. I based the design of this alarm clock off of furniture so that it would look amazing on a night stand. I wanted the unit to only have four buttons, so that's why the display ended up doing all the heavy lifting. The CMF is Black and White, because the iPods that year were available in black and White, so we instantly matched either device. I did the industrial design and user interface design, Darren Hoffman was creative director on this project. This product was sold in Apple retail stores and Wal-Mart. Created in 2006

XtremeMac Luna // A revolutionary alarm clock that used a 128 x 64 pixel display to show a menu driven operating system. I based the design of this alarm clock off of furniture so that it would look amazing on a night stand. I wanted the unit to only have four buttons, so that's why the display ended up doing all the heavy lifting. The CMF is Black and White, because the iPods that year were available in black and White, so we instantly matched either device. I did the industrial design and user interface design, Darren Hoffman was creative director on this project. This product was sold in Apple retail stores and Wal-Mart. Created in 2006

Luna Remote // This remote was designed to match the iconic white and black styling of the Luna Speaker. Co-designed with Darren Hoffman. Created in 2006

XtremeMac Tango // The CEO wanted a speaker that made a statement. This was literally the first thing I came up with. We never experimented with other designs. This 2.1 speaker system have four drivers in the front and a downward firing subwoofer. The Large single piece of curved high gloss plastic was advanced tooling, but our engineering team made it happen. This product was sold in apple retail stores for over a year. Created in 2006

Tango X-Ray shot // This image was used for packaging and marketing materials, to show the power of the Speaker. Co-designed with Darren Hoffman. Created in 2006

XtremeMac Tango TRX // Winner of the 2010 International Design Awards Bronze Price. This speaker was the flagship of our 2010 rebranding. It features bluetooth audio with an iOS app that worked as a Remote and EQ. Co-designed with Darren Hoffman. This product is currently available at Wal-Mart. Created in 2010

Microdock // This small speaker was created to change the way customers use alarm clocks. Instead of a huge box on your nightstand, this product was small and slim, utilizing the iPhone display and App for controls. Co-designed with Darren Hoffman. Created in 2006

Luna SST // This was our forth alarm clock, It featured a custom display and a removable satellite speaker. It was part of our 2010 orange slice design style. Co-designed with Darren Hoffman. This product was available in Apple retail stores. Created in 2010

Tango TRX Remote // This remote was designed to match the Orange Slice speaker line for 2010. Using just a pop of orange to add detail and show button hierarchy. Co-designed with Darren Hoffman. Created in 2010

Tango Air // Our most luxurious speaker, it features airplay and USB digital audio. It is based off of my quarter sphere design style for 2011-2012 XtremeMac Products. It has a sleek handle for transporting it around the house, cloth grills on the front/back, and a high gloss concave center. Design by Travis Read, CMF by Jonathan Erbacher. Created in 2012

Tango Air // This version of Tango Air was designed to be a little more rugged than the original version. The previous version is more soft and luxurious. It features airplay and USB digital audio. It is based off of my quarter sphere design style for 2011-2012 XtremeMac Products. It has a sleek handle for transporting the speaker, cloth grills on the front/back, and a high gloss concave center. Created in 2012

Soma BT // Our battery powered bluetooth speaker. Features speakerphone functionality, USB charging of an iPhone, 3 speaker drivers and battery status. Sold at Wal-Marts Nationwide. Created in 2011

Soma BT // This was an optional colorway that is currently not in production.

Soma Stand // This award winning speaker was developed to be a fold-n-go speaker that is compatible with iPad and iPhone. Design by Travis Read, Engineering by Denise Williams. Created in 2011

Soma Stand // This award winning speaker was developed to be a fold-n-go speaker that is compatible with iPad and iPhone. Design by Travis Read, Engineering by Denise Williams. Created in 2011

Soma Stand // Here you can see the two motions that easily fold away and protect the docking connector. Created in 2011

Luna Voyager // The third alarm clock that I brought into production. This speaker was alarm clock was designed to fit nicely into a suitcase and have a minimum footprint on the nightstand. Co-designed with Darren Hoffman. Created in 2006