Tradeshow Development - Designed and developed a new tradeshow booth system to optimize the impact of product messaging and maximize the ability to quickly and inexpensively modify messaging and booth configurations as needed.
Tradeshow Development - Modular aspects of structural elements and fabric walls allowed for cost-effective 2-level option for larger booth configurations
Tradeshow Development - Careful consideration of graphic impact from guest approach to close interaction resulted in a staged message strategy.
Tradeshow Development - Efficient layout of space allowed for 3 demo spaces with seating for multiple guests, and a second floor private meeting room.
Tradeshow Graphics - Small event graphic system developed for regional tradeshows. Choice of cloth graphics attached to a collapsable frame and "roll-up" aisle panels enabled regional sale group to self-order materials and easily set-up onsite, creating a high-end look to a small booth space. System modularity allowed for automation and simplifed the management of the program remotely.
Tradeshow Design - Designed the structural elements of overal booth and standalone presentation kiosks.
Tradeshow Design - Guest-level view of exterior product demo stations and private interior meeting room.
Product Demonstration Kiosk - Modular design with illuminated Moss header for strong brand communication
High-impact, Low Drayage - Lightweight booth concept for high-utility product demos and private meeting rooms in compact footprint. (Illustrator image)
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Tradeshow Space
Available
Freelance
Thomas Pendleton
Design Director / Program Management Bethel, CT