Tough Slate Design

This is basically a story on how I quit smoking after been invited to the pitch of Philip Morris.On the briefing they offered me to be a beta-tester of their new Iqos Tobaco Heating device, and we needed to deliver core message on 3 weeks. Instead of providing boring PPT presentation, we came up with an idea of Diary. No, we didn’t win the pitch, but I have won much more — A Life Free of Heavy Cigarette Smoking.

• Creative Direction
• Copywriting & Editing
• Graphic Design